D&M Janitorial Services Website Redesign Case Study

Introduction

Client Overview

D&M Janitorial Services is a professional cleaning company serving both residential and corporate clients. Their focus is on delivering reliable, high-quality cleaning services to meet their clients' diverse needs.

Project Overview

Zutechs IT Solutions was tasked with redesigning D&M's outdated website. The project involved modernizing the design, implementing a CMS, improving SEO, and enabling interactive features like service requests. The project timeline was two weeks: one week for design using Figma and one week for development using the Frappe Framework with Jinja templates.

Problem Statement

• Outdated design lacking responsiveness and interactivity.
• No options for user engagement or service requests.
• Absence of a CMS for content management.
• Poor SEO performance limiting online visibility.

Research and Discovery

A thorough audit of the existing website identified key areas of improvement:

• Responsive, mobile-friendly design was essential.
• Competitor analysis revealed the need for clear CTAs, testimonials, and service request forms.
• SEO optimization was a priority for improving search rankings.

Strategy and Planning

Design Strategy

Figma was used to create prototypes with the following design principles:

• Modern, clean layout with intuitive navigation.
• Responsive design for mobile accessibility.
• User-centric features like service request forms and calls-to-action.

Development Approach

• Frappe Framework was chosen as the CMS for its flexibility.
• Jinja Templates ensured dynamic and seamless content rendering.

SEO Strategy

Key SEO tactics included:

• Keyword optimization.
• Meta tags and structured data implementation.
• Responsive design for improved search engine performance.

Challenges Faced

• Content Migration: Transferring content from an outdated platform.
• Time Constraints: Delivering a complete website within two weeks.
• SEO Optimization: Ensuring Frappe framework met SEO best practices.
• Framework Learning Curve: Adapting to Frappe for CMS integration.

Solutions and Implementation

• Design finalized in Figma based on client feedback.
• Frappe Framework provided an efficient and customizable CMS.
• User interaction features, such as service request forms, improved engagement.
• SEO techniques improved site visibility and rankings.

Results

• Enhanced User Experience: A modern, responsive, and intuitive site design.
• Improved SEO Performance: Higher search engine visibility.
• Content Management: D&M can now easily update site content.
• Increased Engagement: Interactive features boosted user conversions.

Conclusion

The website redesign successfully addressed all client goals, providing a modern, SEO-optimized, and user-friendly platform. Zutechs IT Solutions leveraged the power of the Frappe framework and Jinja templates to deliver a scalable solution that positions D&M Janitorial Services for future growth.