Envy Concrete Website

Envy Concrete

Envy Concrete is a Reno-based concrete contractor offering a wide range of high-quality services including driveways, patios, foundations, walkways, and decorative finishes. Founded in 2023 by Juan Diaz, a veteran with over 15 years of experience in the field, the business was initially operated through word-of-mouth alone, with no digital presence or marketing materials.

Objectives

The company needed a digital transformation to reach new customers, showcase completed projects, and build credibility in a competitive market.

• Design a landing page that highlights all services and displays completed project work.
• Optimize the site for SEO to ensure visibility in relevant local search results.
• Integrate a user-friendly contact form to capture service inquiries directly from potential clients.

Prototyping & Wireframing

To meet these goals, we at Zutechs LLC began by crafting a focused, conversion-oriented landing page. We implemented a clear user journey by introducing essential site sections including:

• A compelling hero banner with a strong CTA
• A "Why Choose Us" section to highlight differentiators
• A services grid to clarify offerings
• Testimonials for social proof
• FAQs and contact form for usability

These decisions were grounded in UX best practices to guide potential customers through trust-building content toward taking action.

Here is a look at the initial wireframe created during the planning phase:

Visual Identity & Style Guide

The visual design leveraged a mix of strong earthy tones and clean typography to reflect both the reliability and professionalism of Envy Concrete:

• Typography: Calistoga (headings), Inter (body text)
• Primary Color: Goblin green (#2F783A)
• Neutral Palette: White, Heavy Metal (#262726), Scorpion grays
• Design Accents: Rounded buttons, grayscale image overlays, structured layout

Style guide sample:

Results

The final design delivered a sleek, modern, and conversion-optimized website that established Envy Concrete’s digital presence. The website features:

• A visually compelling hero section and services overview
• SEO-friendly copy and structured metadata
• Mobile responsiveness and fast-loading elements
• A webform funneling quote requests directly to the business

Visuals from the Final Website:

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Live Site: https://envy-concrete.com/

“I couldn’t believe how professional and clean the site looked — it’s exactly what I needed to grow beyond just referrals.”
— Juan Diaz, Owner